The blog formerly known as   Fake Plastic Fish

Category Archives: Brita water filter campaign

November 18, 2008

Brita® and Preserve® Announce Filter Recycling Program

After months of campaigning to urge Brita to take back and recycle used Brita filters, we (the Take Back The Filter group) are thrilled to announce the details of the take-back recycling program that Brita has developed. Read their full press release here. 1) Collection: Beginning in early January, Brita users will be able to […]

September 18, 2008

Brita Subvertisement: a gift that dropped into our laps tonight!

Please don’t let me interrupt the conversation happening on the previous post. I’ve been reading your comments, even though I don’t really have time to respond right now. But I just had to jump in and tell you about a wonderful gift that the Take Back The Filter campaign received today. First, have you seen […]

July 10, 2007

Brita water filter follow up

04/14/2008 Update: If you’ve reached this page because you want to know how to recycle Brita filter cartridges in North America, please visit http://www.takebackthefilter.org for more information about the campaign to urge Clorox (owner of Brita in North America) to develop a take-back recycling program for these cartridges! I received the following e-mail from Brita […]